Mediaأ¢â‚¬â„¢s approach to IT?

[Muddasir]

I think the media is one of the most challenged industries and is facing one of the biggest transformations. YouTube has really impacted network TV, eBay has challenged classified ads and bloggers have challenged reporters.

So when you look at what present networking, publishing and subscribing has done and what Google is doing to the advertising model, anybodyأ¢â‚¬â„¢s a publisher, anybodyأ¢â‚¬â„¢s a subscriber and anybody can be an editor and advertising has moved to a different format.

I think thatأ¢â‚¬â„¢s the bigger challenge??